TOTO at ISH 2025: Redefining the bathroom experience with innovation, design and sustainability

The ISH exhibition in Frankfurt, Germany, is one of the largest and most prestigious events in the bathroom, heating and building technology industry. This year, ISH 2025 brought together leading brands and designers from around the world to showcase the future of bathroom design and technology. Among the featured exhibitors, Japanese sanitary ware giant TOTO once again stole the show with groundbreaking innovations that combine cutting-edge technology with comfort, hygiene and elegant design. With an impressive range of products, TOTO is pushing the boundaries of what we can expect from bathroom solutions in the years to come.

TOTO has long been at the forefront of bathroom technology, renowned for creating sustainable designs and superior functionality that deliver the ultimate user experience. ISH 2025 is the ideal platform for TOTO to unveil their latest innovations and demonstrate how they are revolutionizing the bathroom space, bringing a new level of comfort, hygiene and sophistication. In this blog, we explore the highlights of TOTO’s booth at ISH 2025, learning about their innovative products and the philosophy that drives the company’s approach to bathroom solutions.

TOTO: A Heritage of Innovation and Quality

Before diving into the details of TOTO’s latest products at ISH 2025, it is important to understand the company’s long-standing reputation for quality and innovation in design and technology. Founded in 1917, TOTO has become one of the world’s leading brands in the production of high-quality sanitary ware, including toilets, sinks, showers and other bathroom equipment. The brand is particularly famous for developing innovative WASHLET and bidet sanitary ware, which have become symbols of hygiene and luxury in modern bathrooms.

TOTO's innovation-driven approach is built on a "Human First" philosophy that places the user experience at the center of their design process. This is evident in every product the company produces, from water-efficient toilets to high-tech shower systems. With a focus on sustainability and environmental awareness, TOTO continually seeks ways to reduce water and energy consumption while improving the overall functionality and comfort of its products.

Highlights from TOTO at ISH 2025

At ISH 2025, TOTO introduced a range of new products and concepts, demonstrating its commitment to pushing the boundaries of bathroom design and technology. From advanced toilets to innovative shower systems and bathtubs, the company presented a comprehensive suite of solutions that enhance the bathroom experience while promoting sustainability. Here are some highlights from TOTO’s booth at the event:

1. NEOREST WX: The future of toilets

TOTO's NEOREST line has long been a symbol of luxury and advanced technology in the bathroom. At ISH 2025, TOTO introduced the latest version of the NEOREST line: NEOREST WX. This premium toilet is equipped with TOTO's signature WASHLET technology, providing a perfectly integrated bidet experience, enhancing personal hygiene and comfort.

What sets NEOREST WX apart from its predecessors is its elegant and minimalist design, with a subtle matte black and white finish. This new aesthetic is a departure from the traditional glossy finish, giving it a sophisticated and modern look that fits in with a variety of bathroom styles. NEOREST WX is also equipped with TOTO’s advanced technology, including the Ewater+ system, which automatically cleans the toilet bowl with electrolyzed water, ensuring excellent cleanliness and hygiene.

In addition to its advanced features, NEOREST WX also has excellent water saving capabilities, consuming less water than traditional toilets without sacrificing performance. This makes it the ideal choice for environmentally conscious consumers who want to reduce water consumption without sacrificing comfort or functionality.

2. TA Vessel: A New Approach to the Bathroom Sink

Another impressive product that TOTO introduced at ISH 2025 is the TA Vessel, a beautifully designed, organically shaped washbasin made from TOTO’s renowned Linearceram material. Linearceram is known for its durability and ease of cleaning, which has become a hallmark of TOTO bathroom designs. The TA Vessel is presented in a stunning matte black version, which pairs perfectly with the matte finish of the NEOREST line and offers a bold, modern alternative to traditional white washbasins.

The asymmetrical design of the TA Vessel is inspired by nature, with soft curves and sculptural forms that bring a soft and delicate feel to the bathroom. This sink is designed to provide a more comfortable user experience, with a height and shape that enhances the functionality of the space. The TA Vessel is not only a beautiful accent in the bathroom, but also an example of TOTO's commitment to combining aesthetics and practicality.

3. Floating Bathtub with Zero Dimension Technology

One of the most innovative and impressive products that TOTO introduced at ISH 2025 was their Floating bathtub, which uses TOTO’s Zero Dimension Technology. This bathtub is designed to provide the ultimate relaxation experience by making the user feel as if they are floating in a state of zero gravity. The unique design of the Floating bathtub reduces pressure on the body, promoting relaxation and comfort while bathing.

This bathtub is available in a new two-tone version, with a matte black exterior and white interior, reflecting TOTO’s focus on modern design and color trends. This luxurious bathtub is not only an architectural masterpiece, but also an example of how TOTO is redefining the concept of health and relaxation in the bathroom. Zero Dimension technology ensures the user’s body is perfectly supported, providing a spa-like experience in the comfort of your own home.

4. Sustainable and Water-Saving

TOTO has long been a pioneer in sustainability, and this is evident in the products they showcased at ISH 2025. Many of TOTO’s products incorporate advanced water-saving technologies that reduce consumption without sacrificing performance. For example, the NEOREST WX is equipped with TOTO’s Dual-Flush system, which allows users to choose between a soft or full flush depending on their needs, minimizing water usage.

In addition, TOTO's sinks, showers and faucet systems are designed to minimize water waste while ensuring a premium experience and optimal performance. The company's commitment to environmental responsibility is reflected in every aspect of product development, from energy-saving manufacturing processes to the use of eco-friendly materials in design.

5. Innovation in Hygiene and Health Technology

Along with the changing trends in hygiene and health in the bathroom, TOTO has also introduced a number of groundbreaking ideas to enhance personal care and comfort. These innovations focus on TOTO's commitment to providing the ultimate hygiene and comfort experience for users.

TOTO’s WASHLET technology, which integrates a bidet function into a toilet seat, has become the global standard for hygiene and comfort. At ISH 2025, TOTO will showcase its latest WASHLET innovations, including features such as an air filter, heated seat, and advanced drying system. These features enhance hygiene and create a more pleasant bathroom experience.

Furthermore, TOTO is exploring new ways to incorporate wellness features into the bathroom space. This includes advanced shower systems that offer personalized settings for water temperature, pressure, and spray pattern, as well as bathtubs designed to promote relaxation and reduce stress. TOTO’s focus on wellness is a testament to their commitment to improving the overall health of their customers.

TOTO's Commitment to Innovation, Design and Sustainability

TOTO’s participation at ISH 2025 once again reaffirms its unwavering commitment to innovation, design excellence and sustainability. As one of the pioneering brands in the bathroom technology industry, TOTO continues to set the standard for high-performance products that combine form and function. From water-saving toilets to luxurious bathtubs and advanced hygiene technologies, TOTO products are designed to enhance the bathroom experience in many ways.

The company’s focus on sustainability is particularly noteworthy, as they continue to lead the way in reducing water and energy consumption and using eco-friendly materials in their products. In an age where environmental concerns are becoming increasingly important in design and development, TOTO is setting an example for other brands to follow.

TOTO’s participation in ISH 2025 once again demonstrates that the company is not only a leader in the bathroom industry, but also a pioneering brand that is shaping the future of bathroom design. With a focus on innovation, sustainability and user comfort, TOTO is redefining what we can expect from our bathrooms, creating spaces that are not only functional but also luxurious, environmentally friendly and focused on health.

As we move into an increasingly sustainable future, TOTO products will continue to evolve, offering consumers the perfect blend of technology, design and environmental responsibility. Whether you’re looking to upgrade your bathroom with the latest toilet technology or create a relaxing spa-like space in your own home, TOTO products at ISH 2025 prove they’re fully capable of meeting the demands of modern living.